Top Gift Trends for Women: Insights from Market Research
Finding the right gift for women isn’t just about picking something shiny—there’s a psychology (and market research) behind what’s trending. Whether you’re shopping for a sister, best friend, wife, or a fantastic colleague, staying on top of gift trends can give you an edge. Here, we’ll break down the hottest gift trends across different demographics, backed by market insights, and explain why these gifts resonate with various age groups. 1. Personalized Gifts: A Growing Favorite Across All Ages Personalization has become a major trend, with women across different relationships craving unique and meaningful presents. Whether it’s a custom necklace for a sister or an engraved cutting board for a mother who loves to cook, personalized gifts show thought and effort. Teens & Gen Z: Custom phone cases from Casetify and nameplate jewelry from Etsy are all the rage. Millennials: Millennials […]