When it comes to looking camera-ready, Smashbox knows exactly what it takes. Founded in the sunny streets of Los Angeles, Smashbox was created by legendary photographer Davis Factor, the great-grandson of makeup mogul Max Factor. Originally developed in a photo studio, Smashbox products were designed to withstand the heat, lights, and action of a photo shoot—and if they could hold up there, they could hold up anywhere. From vegan primers to long-wearing makeup essentials, Smashbox offers beauty products that won’t quit, just like her.

Explore Smashbox’s collection of primers and see why they’re a favorite among pros and everyday beauty lovers alike.

Behind the Brand: How Smashbox Went from Studio to Superstar

Smashbox’s journey began in the late '90s in the heart of Hollywood, where Davis Factor and his brother Dean were creating magazine covers and editorial looks in their iconic Smashbox Studios. Realizing that the makeup on hand didn’t last under hot lights and long hours, they decided to make their own—products that could stand the test of time, sweat, and photo flashes. And so, Smashbox was born, becoming the first brand to make makeup that lasts from morning meetings to midnight adventures.

Today, Smashbox is celebrated for its commitment to cruelty-free and vegan products, ensuring that everyone can get that perfect, long-lasting look without compromising their values. Whether she’s prepping for a selfie or a day in the spotlight, Smashbox has the essentials to make her feel ready for anything.

Must-Have Smashbox Products She’ll Love

Want to know which Smashbox goodies are must-tries? Here are some top picks that will have her photo-ready anytime, anywhere:

• Photo Finish Foundation Primer: This iconic primer smooths skin and locks in makeup for a flawless, all-day look.

• Always On Liquid Lipstick: Bold color that won’t budge, even after a marathon of sips and smiles.

• Studio Skin 24 Hour Hydra Foundation: Long-wearing, hydrating, and feels as light as a feather.

• Cover Shot Eye Palettes: Compact, high-impact eyeshadow palettes that deliver color for every mood and occasion.

Discover Smashbox’s Best-Sellers and let her find the perfect products for a look that lasts.

What Sets Smashbox Apart: High Performance with Heart

Smashbox isn’t just about creating great makeup—it’s about making sure that everyone can use it guilt-free. With an unwavering commitment to cruelty-free practices, Smashbox ensures that none of their products are tested on animals. Many of their products are also vegan, making them a go-to for those who want high-performance beauty without the baggage.

Smashbox’s unique background in photography also gives it an edge. Every formula is developed with durability in mind, ensuring that each product performs beautifully under pressure. And with options for all skin types, tones, and preferences, Smashbox has become a staple for anyone who wants to look flawless, from red carpets to everyday moments.

Popular Smashbox Collections She’ll Adore

If she loves experimenting with her look, Smashbox’s range of products and sets has everything she needs:

• Photo Finish Primers: Smashbox’s claim to fame, these primers create the perfect canvas for any makeup look.

• Be Legendary Lipsticks: Gorgeous, rich lip colors that make a statement and last all day.

• Holiday Sets: Festive sets and limited-edition kits perfect for gifting (or keeping for herself).

Make Her Shine with Smashbox

A gift from Smashbox is more than just makeup—it’s about helping her feel like her most confident, camera-ready self. Whether you’re picking up their iconic primer or a show-stopping lipstick, you’re giving her the tools to look flawless and feel fabulous. Ready to bring her look to the next level? Explore Smashbox today and find the perfect products to make her shine.